Ep 64 - How To Use Personas In Your L&D Function

This podcast episode explores the significance of using personas in marketing for learning and development (L&D). The speakers emphasize that personas go beyond segmentation and are essential for understanding learner needs, tailoring messaging, and communicating value to learners. They discuss the limitations of using technology for segmentation based on personas and propose considering personas as "marketing personas" rather than "learner personas" due to their broader application in value communication. The episode also highlights the importance of brand visibility, aligning learning goals with learner motivations, creating personas that feel like real people, understanding the audience's mindset and attitudes, and utilizing psychology in marketing strategies. Overall, the episode emphasizes the need to understand the needs and perspectives of learners and offers practical insights for effective marketing in the L&D field.