This podcast episode explores the issue of over-reliance on completion rates in learning and development (L&D) and advocates for a shift towards a marketing mindset. The speaker emphasizes the importance of focusing on competency and real-world impact instead of simply completing training programs. By understanding and addressing the needs and motivations of learners, L&D professionals can create more effective and engaging learning experiences. The episode also highlights the importance of measuring the actual impact and application of knowledge gained, as well as the need for L&D to become more commercially aware and accountable for the organization's bottom line.