Ep 72 - Proactive vs Reactive Marketing in L&D

This podcast episode explores the importance of adopting a marketing mindset in learning and development (L&D) to drive impactful change. The guest speaker, Emma Hunter, shares her experience as the Head of the Creative Centre of Competence for Capgemini Global Learning and Development and emphasizes the need for proactive and strategic communication in L&D. The episode highlights the benefits of integrating marketing principles from the start of learning initiatives, collaborating between marketing and L&D teams, and creating a strong learning brand to attract and retain talent. It emphasizes the transformative impact of proactive marketing and the importance of mindset change in organizations.