Ep 78 - Why Marketing Campaigns DO Work For L&D

This podcast episode explores the benefits and strategies of marketing campaigns for learning and development. The speakers emphasize the importance of defining goals and targeting specific audiences in order to create effective and impactful learning experiences. They provide a comprehensive guide to creating successful campaigns, including identifying the target audience, selecting appropriate channels, and optimizing campaigns for improvement. The podcast also discusses the misconceptions surrounding the effectiveness of campaigns and highlights the significance of consistent communication and creative thinking to engage the target audience and maintain visibility of learning interventions.