3 Niche Business Ideas: AI Psychics, Creator-Owned VPNs & Guns with Soylent co-Founder John Coogan

This podcast episode traverses the entrepreneurial landscape, recounting the rise of Soylent from a Silicon Valley dietary experiment to a viral meal replacement brand. It unveils the complexities of scaling in the food industry, while the diverse narrative includes the founders pivoting to create Lucy, a nicotine gum distinguished by flavor and strength. Additionally, the discussion probes into underexplored verticals such as customized VPN services, ammunition industry roll-ups, and the idiosyncrasies of the tech culture's fascination with historical strategizing. Central to the conversation is the compelling debate around venture-backed hypergrowth vs. the sustainability of lifestyle businesses, contrasting societal impact with personal gain. The dialogue encapsulates the ethical conundrums faced by entrepreneurs across various industries, the allure of potential big-tech politics, and the innovative applications of emerging technologies like Large Language Models. Finally, it closes with introspection on early career choices and the moral ambiguity of profit-driven ventures, while recognizing the intrinsic value of content creation as a cornerstone of modern entrepreneurship.