In this episode, Robert Leonard chats with Cody Schneider about all things digital marketing and online business.

Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro.

09:33 - What niche sites are and how they work.

12:06 - How AI is impacting content generation.

30:44 - If niche sites are still viable with AI hitting the scene.

33:26 - Why you should be posting content on Twitter.

41:23 - Why brand is so important.

44:10 - How to grow a podcast.

51:44 - How to grow a newsletter.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Buy Then Build by Walker Deibel.
The EXITPreneur’s Playbook by Joe Valley.
Related episode: Listen to Building an Online Business Empire w/ Jacky Chou, or watch the video.
Related episode: Listen to Investing In (and Building) Online Businesses w/ Mike Vranjkovic or watch the video.

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MI293: Hacking Marketing & Growth w/ Cody Schneider

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