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Questions covered in this episode:

1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?

4:45 What is your role like at Snowflake?

8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?

12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?

15:09: How do you get your teams on board with messaging?

20:47: How do you incorporate that voice of the custome

Senior Director of Product Marketing, Alexandra Gutow on Messaging

Women in Product Marketing