This podcast episode features a conversation with Norm, who shares his entrepreneurial background and experiences in various industries. Norm discusses the influence of his successful father on his career path and the lessons he learned from his own ventures. The episode explores topics such as sales prioritization, vertical integration, e-commerce, financing, and strategic pricing. It also touches on the challenges faced in business partnerships, the importance of commitment to repay, and the impact of external factors like international trade agreements. Norm shares insights on risk-taking, managing stress, and gaining perspective through personal suffering.