This podcast episode discusses the evolution of Kizik, a footwear brand, from targeting a specific audience to expanding into a wider market. The company faced challenges, but through strategic marketing efforts, including a video campaign and collaboration with the Harman Brothers, Kizik achieved success and scaled its marketing efforts. The podcast also explores the balance between brand and performance in marketing, the importance of staying true to one's core competency, and the unique value proposition of Kizik shoes. Additionally, the episode covers Kizik's advertising strategies, rebranding efforts, content strategy, and challenges in measuring the impact of non-trackable marketing efforts.
