This podcast episode explores LGHT's journey into the crypto space and their exploration of NFTs. It introduces the concept of "hypercultures" and discusses their potential for creativity and connection in the web3 space. The episode also delves into the factors that hinder the emergence of hypercultures at scale, the creation of memetic icons, the complex relationship between incentives and authenticity, and the importance of defining intent and attracting the right audience in building hypercultures. It highlights the value of both large-scale and small-scale creators in the ecosystem and explores the idea that participating in hypercultures can be a more active and participatory consumer experience. The episode concludes by discussing how web3 platforms can shape culture and outcomes, the role of context in hypercultures, and the importance of clear communication and shared context in web3.