527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

This podcast episode explores the power of music and influencer marketing in driving social change. The guest, Paul Katz, founder and CEO of Entertain Impact, shares his journey from the music industry to using music as a tool for positive impact. The episode discusses the influencer effect and the significance of authenticity in engaging younger donors. It highlights successful influencer-led campaigns and introduces the D.R.E.A.M. framework for implementing influencer marketing. The importance of designing a comprehensive action plan, measurement, and aligning values with influencers is emphasized. The episode also delves into the impact of influencers in driving policy change, particularly in voting rights campaigns. It showcases the work of Paul in building local networks of impact and the power of philanthropy in making a difference. The episode concludes with an invitation to connect with Paul and support the podcast.