'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence before ‘rebirth’ of ad business | Mi3 Audio Edition | Podwise
'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence before ‘rebirth’ of ad business
This podcast episode delves into the transformative impact of AI on the media industry, forecasting a major shift towards automated processes by 2025. Jack Myers discusses the ongoing consolidation of media companies, the challenges faced by traditional advertising models, and the imperative for creative agencies to intertwine AI with creativity to remain relevant. He emphasizes the need for adaptation within the workforce, as the industry evolves towards data-driven roles, highlighting the importance of innovation in shaping a responsible and equitable digital future.
