This podcast episode explores the genesis of Braze, a customer engagement platform founded in 2011, and how it has evolved to become a sophisticated solution for businesses to connect with their customers in a mobile-first world. The founders recognized the potential of mobile technology and saw an opportunity to create a platform that enables personalized and relevant customer experiences. Braze's architecture, modeled after a high-frequency trading system, allows for real-time data processing and immediate action, resulting in effective customer engagement. The platform handles a vast amount of data and offers various channels and tools for businesses to optimize customer engagement, drive conversions, and maximize ROI. Braze's diversified customer base, focus on fundamental business principles, and expansion into new messaging channels position it for long-term growth and success.
