Can the WNBA Cash in on the Caitlin Clark Effect?

This podcast episode explores the rise of Caitlin Clark, a college basketball player who has become a national sensation. Clark's incredible shooting ability, competitive spirit, and skill as a passer have helped elevate the Iowa Hawkeyes women's basketball program and attract millions of viewers to women's basketball games. Her success on the court has also led to lucrative sponsorship deals with major brands. Clark's popularity has the potential to bring new fans to women's basketball and help change the way people view women's sports.