This podcast episode explores the journey of Roman, the founder and president of Peak21, a D2C holdco that acquires and grows direct-to-consumer companies. Roman shares his experience in the e-commerce industry, highlighting the value of community support and resources like Ecommerce Fuel. He discusses the process of acquiring brands, the importance of product-market fit, and the criteria used to evaluate potential investments. Roman also delves into Peak 21's data-driven strategy for identifying high-growth trends and the challenges faced in the e-commerce acquisition market. Despite the difficulties, Roman remains optimistic and offers advice for entrepreneurs looking to sell their companies.