This podcast episode explores the topic of Demand-Side Platform (DSP) advertising, highlighting its customizable nature and its uses in reaching specific audiences. The speakers discuss their career paths at Amazon and how they have leveraged their previous experiences in their current roles. The episode provides a comprehensive overview of Amazon's DSP, explaining its purpose, capabilities, and advantages in targeting the right customers. It emphasizes the precision and flexibility of DSP in reaching both top-of-funnel and bottom-of-funnel audiences and discusses the resources available for brands to navigate and utilize DSP effectively.
