This podcast episode highlights the importance of developing new products for e-commerce brands in order to differentiate themselves from competitors, avoid price wars, and establish a loyal customer base. It emphasizes the need for continuous innovation and staying ahead of copycats. The episode discusses the challenges of developing new products, including the need for research, expertise, and working with experts to avoid costly mistakes. It also emphasizes the importance of involving factories early on in the design process for manufacturability and cost reduction. The episode further highlights the significance of thorough research, sampling, and quality control in product development. Lastly, it introduces Gemba, a company that assists existing brands in expanding their product lines and offers expertise in product development and design.
