This podcast episode explores the importance of benchmarking and win-win strategies in negotiations, emphasizing the use of research and investigation to strengthen one's negotiating position. It also highlights the significance of having a strong BATNA (Best Alternative to a Negotiated Agreement) and understanding the presence of invisible parties in negotiations. Additionally, it provides tactics such as the PDM framework (Power Brokers, Decision Makers, and Messengers) and HALT (Hungry, Angry, Lonely, and Tired) to empower individuals in their negotiation skills.
