In this podcast episode, the speakers explore how customer support economics are changing, particularly through the impact of AI. They emphasize that adopting AI goes beyond just the technology; it also involves investing in content creation and training employees. Although AI may initially raise the cost per human interaction by tackling more complex issues, it ultimately reduces overall support costs by managing routine tasks. Additionally, AI enhances efficiency, offering 24/7 availability and multilingual support. This shift not only blurs the lines between customer support and customer success but also boosts overall business value.
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