The Barbie hype is real - let’s learn how it’s powering good 💗💅🛍🫶

You think you know Barbie? Think again. In this thought-provoking conversation, we uncover the world of Barbie beyond the plastic doll - her role as a cultural phenomenon, a beacon of social impact, and a tool for empowerment. Meet Jessica and Nancy. Jess is Group Vice President of Social Impact Solutions at Warner Bros. Discovery, and Nancy is Executive Director of the Mattel Children’s Foundation and Corporate Philanthropy at Mattel Inc.

We’re chatting about the power of media, social responsibility, and diving deeply into the partnership between Mattel, Warner Bros. Discovery and Save the Children Global for the Barbie movie. Learn about the Dream Gap Project—an initiative that breaks down barriers for girls and empowers them to dream big - and how evolved partnerships can align with a brand’s mission, bringing about positive change. The convo is filled with kindness, passion, humor + how giving back can spark a movement. Tune in 💕

Episode Highlights

The Barbie phenomenon (0:40)
Nancy and Jessica’s stories and journeys to where they are today (3:30)
Barbie’s philanthropic projects (8:15)
The origin of the Save the Children partnership (13:35)
How to build lasting partnerships (25:30)
Being open for partnership and open for business (30:15)
A powerful moment of philanthropy in Nancy’s life (32:50)
A powerful moment of philanthropy in Jessica’s life (35:10)
Nancy’s and Jessica’s One Good Thing (41:50)
Support The Barbie Dream Gap Project by texting BARBIE to 707070 (45:45)

For more information + episode details visit: weareforgood.com/episode/454.

2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)
Register for FREE today at weareforgood.com/rns 🥳

New Podcast: Designing Tomorrow
Follow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the show

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

454. Barbie’s Impact: Closing the Gap between Girls and Their Full Potential - Jessica Beatus and Nancy Molenda

We Are For Good Podcast - The Podcast for Nonprofits