518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush

This podcast episode explores the concept of frictionless generosity and its impact on the donation process. It emphasizes the importance of creating a seamless and user-friendly experience for donors, including mobile accessibility, simplified giving forms, and diversified payment options. The episode also discusses the evolving landscape of generosity, highlighting the wealth transfer to millennials and Gen Z and their different motivations for giving. Additionally, it addresses the challenges faced by potential donors, particularly millennials, and provides solutions to enhance the giving experience. The episode concludes by emphasizing the use of storytelling and cohesive narratives to engage donors and simplify the donation process.