Episode 104: How to Optimize for Both DTC and Wholesale

This podcast episode explores the challenges faced by brands when optimizing their websites for both B2B and B2C audiences. The speakers discuss the importance of understanding customer journeys, analyzing data, and creating digital experiences that cater to both audiences without causing channel conflict. They highlight the significance of prioritizing audiences based on revenue generation and provide examples of effective segmentation and pricing transparency strategies. The episode also provides valuable tips for businesses considering adding wholesale to their website.