What is authentic persuasion? How do salespeople employ authentic persuasion to make sales and consistently meet their quota? What kind of mindset shift is required? Jason Cutter is a mindset and scalability expert who focuses on helping sales teams be more effective. In this episode of Negotiations Ninja, he tackles the concept of authentic persuasion to help you move past barriers and help more people.

Outline of This Episode

[1:37] Learn more about Jason Cutter
[2:58] What is authentic persuasion?
[6:21] Mindset problems salespeople face
[8:54] The line between persuasion and manipulation
[13:29] Salespeople should be the guide, not the hero
[19:20] Why you should stop stopping

Resources & People Mentioned

Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker

Connect with Jason Cutter

Jason(at)CutterConsultingGroup.com
Cutter Consulting Group
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Selling with Authentic Persuasion with Jason Cutter, Ep #377

Negotiations Ninja Podcast