This podcast episode explores the significance of custom creative in PPC advertising on Amazon, particularly in sponsored brand ads. The guest highlights the recent changes in Amazon's platform, which now require custom creative for sponsored brand ads. The conversation emphasizes the importance of creative strategies in standing out among competitors and driving engagement and sales. Examples of effective videos with simple production are shared, showcasing the impact of creative content on advertising success. Overall, the episode delves into the evolving landscape of Amazon advertising and the role of custom creative in achieving an edge in PPC.
