Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.

For the Full Presention: Watch on YouTube [YT Link]

Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!

He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.

Takeaways

Creative strategy is crucial for the success of advertising campaigns.

A systematic process, including research, ideation, and analysis, helps find more winners.

Building avatars and understanding pain points are essential for effective creative strategy.

Collaboration between media buyers, creative strategists, and creative team members is key to success.

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Timestamps:

00:00 - Introduction

02:00 - The Interplay of Creativity and Data in Advertising Success

04:30 - Breaking Down the Creative Strategy Process: Research to Ideation

07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling

09:30 - The Role of AI in Creative Development and Efficiency

12:00 - Future Trends in Creative Advertising and Strategy Roles

Hashtags:

#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp

Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success

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