#148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.

In this podcast episode, Kevin Espiritu, the founder of Epic Gardening, shares his journey in building a thriving gardening media empire. What started as a simple hobby blog in 2016 has transformed into a multi-million dollar business spanning blogs, YouTube, podcasts, and e-commerce. Kevin highlights crucial decisions that shaped this success, such as diversifying content formats and introducing physical products. He stresses the need to adapt to shifting audience preferences, like the rise of short-form video, and to focus on high-impact activities, even if that means giving up some control. For those looking to start their own creative ventures, he advises concentrating on platforms like TikTok for quick experimentation and audience engagement before branching out into other formats. The episode wraps up with insights on the importance of hiring early, effectively managing a growing team, and spotting opportunities in traditional industries by refreshing content formats.