iHeartDogs started with the mission of saving pets in shelters. Ten years later, it’s grown into a $22 million a year online business with a community of nearly 50 million followers.

We recently interviewed Marshall on our YouTube channel to hear how he started and grew his eCommerce business (link to that episode below). In this podcast episode, we’ll go into more depth on how he built a global community of animal lovers around the iHeartDogs brand–and helped to feed 30 million shelter dogs in the process.

iHeartDogs’ growth has been phenomenal, but like any business they had their setbacks along the way. You’ll learn how they bounced back to achieve sustainable and scalable growth with their online store in this interview. You’ll also hear how they built a community around passion and purpose, along with the strategies they use to connect with that audience and how they’ve improved that approach over time.

Resources:

iHeartDogs - Learn more about the company on their website
How I Turned $1 into a $22M/Year Online Business - Watch UpFlip’s YouTube interview with Marshall
UpFlip HUB - Find more tips to start and grow a business in any niche
Wizard: The Life and Times of Nikola Tesla - biography of Tesla by Marc Seifer

Connect with UpFlip:

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

82. How to Make $22M/Year With eCommerce

The UpFlip Podcast