Jenny Hoyos dreamed of making viral videos since she first started creating content at 8 years old. Now 18, she’s living that dream as a content creator whose YouTube shorts are some of the hottest trending now. She unveils her strategy for how to create viral YouTube shorts to generate buzz for any business in this interview.

Jenny’s channel, JennyHoyosLOL, has more than 1.75 million subscribers and over 1 billion views since she started it in 2021. Her videos share practical advice related to finances and life hacks that help people do more with their money - a hugely popular topic, based on the following she’s built sharing her advice.

Along with her YouTube channel, Jenny has a sizable following on Instagram and TikTok. She’s also monetized her social media channels with an online store and sponsorships, turning her content creation into her full-time business. In this episode, she’ll explain what makes videos go viral, how she’s grown such a massive following, and her advice for entrepreneurs who want to make better use of YouTube shorts to grow their business.

Resources

@JennyHoyosLOL - Check out Jenny’s content on her YouTube channel
How to Start a $45K/Month YouTube channel - More YouTube creator insights on the UpFlip blog
How She Makes $60K/Month on Etsy - UpFlip podcast episode 95
UpFlip Courses - step-by-step advice to start and grow a business from real-world founders
Rich Dad, Poor Dad - book by Robert T. Kiyosaki about what the rich teach their kids about money
The 48 Laws of Power - book by Robert Greene that examines the history of power

Connect with UpFlip:

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

104. How This 18 Year-Old Makes Viral Content and Generates $20K/Month

The UpFlip Podcast