This podcast episode explores Richard van der Blom's annual LinkedIn algorithm insights research report, which provides data-driven observations and trends about various aspects of LinkedIn. The report has grown from a nine-page document to 123 pages and examines factors such as hashtag usage, format types, and external link usage. It also discusses the low percentage of active creators on LinkedIn and highlights the opportunity for individuals and businesses to stand out by actively publishing content. The episode delves into the effectiveness of different content formats on LinkedIn, with a focus on videos, document posts, and polls. It also touches on strategies for managing LinkedIn connections, leveraging newsletters and short-form videos, and engaging with followers on the platform.
