7. Stuart Worgan: A masterclass in e-commerce finance

This podcast episode explores the role of financial metrics and decision-making in growing successful e-commerce businesses. The guest speaker, Stuart Worgan, shares his insights as a fractional CFO and co-founder of eClarity, a finance team provider for e-commerce companies. The episode discusses the key elements of a successful e-commerce business, the importance of financial metrics such as unit economics and contribution margin, and the challenges of tracking profitability and managing multiple channels. It also highlights the impact of supply chain management, cash flow optimization, and the decision to move production closer to home. The episode emphasizes the need for clarity, data-backed decision-making, and a comprehensive understanding of the business to drive growth and profitability in the e-commerce industry.