Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven’t seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own content and products. Listen for these top takeaways:

Top Takeaways

Businesses aren’t just transactions. They are run by people, for people. The sooner you realize that the sooner you’ll connect with your potential customers.
Establish your identity. Being too general means you’re not connecting with anyone. Doing a deep dive into your identity, and the persona of your customers, makes them relate to your more.
The key to negotiations is…you guessed it…understanding the needs of the person on the other side of the table. Do that, and you’ll be able to quantify your value in something other than numbers.

Show Notes

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