They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportunity she could get to help her business grow. So she took her shot by asking Sara Blakely’s (founder of SPANX) husband, during his talk, in front of 800 people, for a chance to meet her.

According to Brooke, you need to be bold in your own business- “if you don’t have a seat at the table, you need to make one.” Those bold moves turned her into a successful fractional CMO. And if you’re wondering if this path is right for you, you need to listen!

Top Takeaways

Fractional leaders are becoming increasingly popular. They allow companies to bring on a high level of expertise without having to hire a 6-figure salary employee.
You build credibility as a fractional leader by showing results. If you can clearly articulate results to a potential client, you’ll get hired.
This all goes back to being bold. If there’s something you think you should do, and it makes you uncomfortable, it’s probably the right move. Brooke says, “ asking is overthinking” and I love that.

Show Notes

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