I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach to this very show, and my audits. Plus, in the PRO show, we talk about what it’s like building niche commercial AI tools.

Top Takeaways

Look for the 4 tiers of getting traffic to your content: passive, and active organic marketing, leveraging other audiences, and paid ads
There are lots of ways to improve podcast discoverability, including optimizing titles, descriptions, and even artist names for the words your niche is searching for.
The name of the repurposing game is dripping out clips from your show and giving the episode a long life. That’s why Deirdre started Capsho in the first place!

Show Notes

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