You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning producer, Cody Sheehy. He creates documentaries, and today he tells us why storytelling has been crucial to his work, and is crucial to yours too. In the PRO show, I couldn’t resist: I asked what it was like to win an Emmy.

Top Takeaways

Everything comes down to having a good character. Your audience needs to associate with the character for them to feel connected to your content (this is why long-form> short-form).
While Joseph Campbell’s formula is great in theory, it doesn’t fit perfectly in the real world. But you still need to take elements from it to craft something compelling.
Finishing strong should feel like you’re running through a house, closing all the doors. Your character needs to grow and you need to close most, if not all, of the open threads.

Show Notes

Cody Sheehy

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An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy

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