862: How to Create and Choose Better Solutions with Sheena Iyengar

This podcast episode explores the concepts of choice, decision-making, and innovation. It features Sheena Iyengar discussing her own career choices and the difficult decision to get divorced. The episode also discusses the book "Think Bigger" and its framework for disciplined idea generation, highlighting the story of Nancy Johnson and her revolutionary approach to making ice cream. The importance of defining problems well, taking an experimental approach to problem-solving, and the ideation process in innovation are also explored. The episode concludes by debunking misconceptions about creativity and emphasizing the importance of training and practice.