Why do you show up to work? Why do you do things you’re expected to do at work? The biggest factor of organizational success is determined by how embedded the company’s deep purpose is in its employees.

Today’s guest is Ranjay Gulati. He is the author of the book Deep Purpose: The Heart and Soul of High-Performance Companies, an educator and researcher who is passionate about how to unlock organizational and individual potential.

Ranjay and I talk about purpose: what organizational purpose is, how powerful it is, how to connect individual purpose to the organization, and the impact it has when employees consider work not a chore but a calling.

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Conversation Topics

(00:00) Intro
(01:18) What is a company purpose, and why do organizations need to have one?
(02:34) The power of the why question
(04:28) How purpose needs to be translated into the organization
(07:16) The redemption of Etsy
(10:05) What managers can do at all levels to start creating purpose in their own teams
(14:51) How managers can help their team members discover what they do matters
(17:38 How to start a conversation with your team on deep purpose
(20:55) The importance of an organization having a clear, deep purpose
(22:49) A great manager Ranjay has worked with
(24:15) Keep up with Ranjay
(25:51) [Extended Episode Only] What does a good mission statement look like?
(26:28) [Extended Episode Only] Example of a well-crafted team mission statement
(27:08) [Extended Episode Only] How to craft a compelling team mission or purpose statement

Additional Resources:

- Get the extended episode by Joining The Modern Manager Podcast+ Community for just $15 per month

- Read the full transcript here

- Read the related blog article here

- Follow me on Instagram here

- Visit my website for more here

Keep up with Ranjay

- Follow Ranjay on LinkedIn here

- Get a copy of Deep Purpose here

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The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive, and great work gets done.

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Inspire Employees Through Deep Purpose with Ranjay Gulati (A Replay)

The Modern Manager