The Art & Science of Finding You Top Performers

This podcast episode explores the concept of scoring systems and how they can be used to analyze complex data and identify top performers. The speaker emphasizes the value of data analysis in improving conversion rates and sales. The discussion covers the steps involved in scoring individual variables and the challenges of scoring search volume and popularity rank. The importance of preventing zero scores and developing an intuition for abstract concepts is highlighted. The episode also discusses the methodology of using minimum values to prevent empty values and the scoring approach for analyzing account performance. Overall, the podcast emphasizes the significance of scoring systems in data analysis and decision-making.