This podcast episode explores the entrepreneurial journey of Alejandro Cremades, the founder of Panthera Advisors. Alejandro shares his frustration with the lack of founder-friendly resources and support, which led him to start Panthera Advisors. The episode discusses the importance of focus and execution in investment banking and ecommerce, as well as Alejandro's decision to leave a comfortable finance job to pursue entrepreneurship. It highlights the strategic shift in his business from niche market to serving the overall ecommerce industry. The episode also delves into the success of Alejandro's logistics company, Ninja Van, emphasizing the significance of team building and operational efficiency. It touches on the challenges of fundraising and the impact of COVID-19 on the online commerce landscape. Lastly, it explores the equalization and democratization of retail, providing advice for entrepreneurs and emphasizing the importance of strategic decision-making.