Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.

In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.

Show Highlights:

The importance of data and how it can guide your business’s marketing strategy
Marketing trends law firms often have in common and why Amisha says simple works best and scales faster
What key performance indicators (KPIs) are, and what they tell you about your marketing activities
What sets a CMO apart from a full-time marketing hire
Why personalizing your approach can be a game-changer

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Supporting Resources:

Amisha Shrimanker’s website: amishashrimanker.com
Connect with Amisha on LinkedIn
Find Amisha on Instagram
3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training
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Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

193: Amisha Shrimanker | A Fractional CMO's Perspective on Marketing

Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love