This podcast episode explores the use of newsletters and social media for audience growth, particularly in the context of authors and writers. The highlights emphasize the importance of creating newsletters and social media content that appeal to potential readers outside of the existing audience. The discussions cover topics such as understanding ideal readers, niching down, effective social media strategies, the power of newsletters, authenticity, branding, monetization, and marketing to a specific niche audience. Overall, this episode highlights the various strategies and approaches that authors can use to attract and engage with a wider audience and achieve their goals.
