The Truth About How To Position Your Expertise

This podcast episode explores the process of starting and marketing a niche sector podcast in the field of disaster management. The sections discuss the importance of understanding goals and benefits before diving into podcasting, the potential audience size and alternative ways to leverage podcasts, the significance of diversity, equity, and inclusion (DEI) and trauma-informed approaches in emergency preparedness, aligning results and tactics in pitching to clients, the concept of positioning and aligning value propositions, the significance of transformation and simplicity in communication, expanding on the specifics and focusing on results when selling services, evaluating messaging and website design, and using testimonials that highlight specific results. The podcast episode provides valuable insights and guidance for those interested in starting and marketing a podcast in the niche sector of disaster management.