This podcast episode explores the growing influence of artificial intelligence (AI) in the advertising industry. The host welcomes guests who participated in an AI hackathon and discusses their experiences and insights. The episode highlights the importance of AI in advertising, e-commerce, and retail media, and the potential it holds for achieving extraordinary results. The guests share their diverse backgrounds in the advertising industry and emphasize the need to be an agnostic voice and push creative boundaries. The episode also discusses the Ultimate AI Hackathon, an event aimed at promoting interactive and educational sessions at conferences. Overall, the episode provides a comprehensive perspective on AI in the advertising industry and offers recommendations for integrating AI into daily routines.