This podcast episode explores the strategies and factors involved in successful Amazon advertising campaigns. It discusses the Amazon advertising funnel, which includes impressions, clicks, sessions, and conversions. The importance of optimizing click-through rate and conversion rate, as well as the impact of the landing page and number of reviews, is emphasized. The episode also covers the significance of keyword research and optimization, determining the number of keywords to target, and the role of external traffic in improving organic ranking. Reviews are highlighted as a key driver of sales, and strategies for obtaining reviews while adhering to Amazon's guidelines are discussed. The episode concludes with insights on maximizing profitability on Amazon in 2024 and emerging product trends.
