This podcast episode explores Dreamdata.io, a B2B customer data activation company founded by Lars Gadegal. The company's mission is to solve the problem of data silos and unify data from various sources to provide a comprehensive view of the customer journey. They have achieved significant progress since their inception, reaching a $3 million run rate, closing a $7 million Series A round, and building a team of 45 employees. The podcast also delves into the company's pricing strategy, which includes a free product, a cheap version, and an enterprise plan, as well as upselling mechanisms through feature sets, add-ons, and packages. The pricing packages are designed to align with different business sizes, and the company aims to create fair and value-driven pricing. The episode emphasizes the importance of pricing strategy for SaaS companies, the company's revenue growth, and its plans for future expansion into the enterprise market. It also provides insights into Lars Gadegal's personal preferences and the company's financial situation.
