Why are educational brands telling 'dad jokes' online?

This podcast episode explores the use of humor and entertainment in education. It discusses how educational brands are adopting this approach to engage with students, using examples from textbooks, educational apps, and Chinese brands. The episode also highlights the success of Duolingo's sarcastic and playful persona, the use of unconventional memorization methods for Chinese characters, and the potential of humor in education through social media platforms. Furthermore, it examines the resurgence of traditional art forms in Chinese universities and the influential role of Cambridge University's theater and comedy group in promoting British cultural heritage. Overall, the episode showcases the impact and benefits of using humor and entertainment in educational settings.