This podcast episode delves into various aspects of writing and editing, exploring their significance in communication, storytelling, and creating impactful content. It discusses the writing culture at Stripe and the origins of Stripe Press, highlighting the importance of clear writing for clear thinking and the role of written artifacts in sharing ideas within an organization. The episode also explores the editing process, drawing inspiration from the approaches of Harold Ross and Vanity Fair. It emphasizes the importance of packaging writing to enhance reader engagement and the need for practice, mentorship, and reading to improve editing skills. The speakers also discuss the significance of considering the reader's perspective, the elusive concept of taste, and finding inspiration from unexpected sources. Furthermore, they touch on the importance of funding the final stages of a project and the challenges and rewards of writing.