In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marketing, and the impact of events in driving growth. She also touches on the difficulty of measuring event ROI and the "go giver" approach. The episode is a deep dive into Olga's professional growth, her expansion efforts in the US market, and her resilience in the face of personal and global challenges, offering inspiration and practical insights to marketing professionals.

Olga and Jane discuss:

marketing both SaaS & Services
a personalized approach to content marketing
challenges in showcasing the ROI of events
marketing alignment with the sales and customer success teams
shifting from a "go-getter" approach to a "go-giver" mindset
Olga's experience and tips for those considering moving to another country for career and global experience
transformation from zero brand awareness to a category leader
gender equality in tech organizations and her intentional choice of the brands she works with
navigating life transitions - managing career growth while transitioning to a new company, becoming a mom, and dealing with the impact of the war in Ukraine
the importance of surrounding oneself with supportive and knowledgeable people, particularly women, and investing in personal growth
Olga's 5 core values that she lives by

Key Links:

Guest: Olga Noha - https://www.linkedin.com/in/olganoha/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

The Go-Giver - https://thegogiver.com/

54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at Splitmetrics

Women in B2B Marketing