This podcast episode explores a study by Roy Shapira, a law professor at Reikman University in Israel, that analyzes DuPont's use of the chemical PFOA. The study reveals that DuPont executives were aware of the risks of PFOA pollution since 1984 but decided to continue using it due to a cost-benefit analysis that favored profits over potential lawsuits and fines. The episode discusses the inadequacy of current fines as deterrence against corporate misconduct and proposes solutions such as mitigating information asymmetries, promoting ethics in business schools, and implementing corporate governance solutions.