This podcast episode explores the origins and success of Ryanair, a low-cost airline, and its unconventional strategies. The CEO of Ryanair, Michael O'Leary, drew inspiration from Southwest Airlines' efficient and low-cost model, which became the foundation of Ryanair's success. The episode discusses Ryanair's controversial cost-cutting measures, such as eliminating amenities and charging for various services, which have allowed the airline to offer extremely low fares. O'Leary's unconventional approach to running Ryanair, including seeking negative publicity, has also contributed to the airline's success. The podcast also covers Ryanair's ability to navigate the pandemic and emerge as a dominant force in the industry. Ryanair's success has influenced other airlines to shift towards a more budget-friendly model, focusing on affordability rather than luxury.