Mastering the Product Development Process: Building Strong Supplier Relationships

This podcast episode explores the crucial role of suppliers in the success of a business, emphasizing the importance of strong supplier relationships and robust supply chain management. It discusses the initial steps of product development, including researching the target market and understanding the end consumer. The episode also delves into the decision-making process between redesigning an existing product and developing a new one, highlighting the significance of balancing costs and benefits. It emphasizes the value of getting product quality right, utilizing human testing, and involving customers in the development process. The episode also emphasizes the importance of gathering feedback during product development and implementing quality control measures. Lastly, it highlights the process of supplier due diligence and introduces Census8, a company that offers support in product development and business strategy for Amazon businesses.